A sales stack is a collection of software solutions that support a sales organisation’s efforts to generate revenue faster. To help organisations learn how others use sales software, we conducted our first SalesTech Benchmark Survey in 2017. This report is based on our 2019 survey which was conducted as a follow-up and compares the findings of the two surveys.

In both surveys, we identified the most commonly used sales technologies, the average number of sales tools, typical per-user spending on SalesTech, and more. This report summarises the findings by the following funnel stages; Top of Funnel, Middle of Funnel, Bottom of Funnel, Management & Reporting, and Skills Development & Onboarding.