Your product’s North Star metric is a core metric that helps identify long-term growth. For example, AirBnB’s North Star metric is “number of nights booked.” Uber’s is “number of rides booked.” And Amazon’s is “number of monthly purchases per user.”

The North Star Framework is a model that will help you identify the core value delivered by your product to your customers. And by identifying and agreeing on your North Star Metric, your team will use this to prioritise day-to-day work, more effectively measure business impact, and identify fundamental growth loops to form a foundation for your product-led growth strategy.

Download this playbook to get real case studies and stories from B2B and B2C growth and product owners. And learn how to integrate the North Star framework into how your team builds products.