This IDC study provides an assessment of the hybrid headless content management systems used for persuasive digital experiences and presents the criteria most important for companies to consider when selecting a hybrid headless content management solution. This assessment discusses both quantitative and qualitative characteristics that explain success in the authoring of personalized content to be delivered by a custom-developed front-end brand or consumer website, mobile web app, or other digital delivery channel. The evaluation is based on a comprehensive and rigorous framework that assesses vendors relative to the criteria and one another. The study highlights the factors expected to be the most influential for success in the market during both the short term and the long term.

Download this report to discover why digital experiences require a modern CMS at its core.