Billions in trade spend goes unevaluated every year. Are you getting your money’s worth?

Consumer goods (CG) companies can unlock a bigger return on their trade spend investment if they can spot and scale their most profitable programs quickly. The answers lie in their data, but right now, promotions are so cumbersome to track that billions in spending goes unevaluated. In fact, 60% of businesses rely on spreadsheet-driven processes that don’t use real-time data, don’t connect with AI-driven analysis, and are difficult to manipulate at the account level.

To keep up in the face of stiff industry headwinds, businesses must keep their key account managers focused on building strategic partnerships instead of updating or investigating promotions. The good news is you can take control of your trade spend investment with the right digital tools.

• Challenges solved by digitising TPM
• Enable finance to make fact-based decisions
• Empower sales to deliver higher ROI

Read now to learn how digital tools can help consumer goods companies evaluate trade spending effectiveness and scale profitable programs quickly.