The Press Release Is Only the Beginning

The press release is an invaluable tool for sharing your company’s news with your customers, journalists and stakeholders. But the path to sharing your news doesn’t have to end with the press release. In fact, there are several creative ways to amplify the story you share in a news release – and we have a real-life example to share.

Join Cision as we welcome Dan McCoy, VP of Marketing and Customer Experience from Beltone, and Casey Wuestefeld, VP of Platform Operations at Nativo, for How to Amplify Your News Beyond the Press Release.

Get the inside story of how Beltone applied multichannel marketing, PR and comms tactics to create outside-the-box content experiences that enabled their brand’s message to stand out from the pack.

During this hour, we discuss how Beltone’s PR team:

• Repurposed content from their press releases to create dynamic promotional material that increased audience engagement and brand awareness
• Adopted a multichannel approach to enhance their comms strategy and amplify their story
• Secured placement for their content on high-profile websites relevant to their audiences

We also discuss tactical takeaways you can apply to your brand awareness and earned media strategy.

This content is brought to you by PR Newswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content— and then distribute and measure results. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.