Consumer goods businesses spend hundreds of millions of dollars on promotions every year. Yet despite huge budgets, 72% of these promotions won’t break even, and more than half suffer from poor execution. Companies know they need to find a better way to manage their trade spend if they want to drive profitable growth and achieve success now. The question is: How?

To keep up in the face of stiff industry headwinds, help your key account managers stay focused on building strategic partnerships instead of updating or investigating promotions. The good news is you can take control of your trade spend investment by optimizing your digital tools.