See how data was used to improve patient satisfaction through enhanced experiences.

Data has become the lifeblood of the life sciences industry. And learning how to best use that data, while adjusting to shifting patient demands, is paramount. Novartis overcame these challenges and more in the latest white paper from IDC.

Novartis improved patient engagement on a unified platform

In this white paper you’ll learn how Novartis:

• Understood their platform needs
• Used a CRM to generate real-time insights
• Successfully converted insights into patient action