The Tangible Value of Choosing PayPal: A Forrester Total Economic Impact Study
Join PayPal and guest speakers from Forrester as they share findings from The Total Economic Impact™ of PayPal Checkout study1and gain insights into the latest ecommerce checkout trends shaping the industry.
Today’s busy shoppers expect fast, simple, and secure shopping experiences — and they’re quick to move on from businesses that don’t deliver them. Amid evolving customer preferences and new ways to pay, businesses can turn to a trusted payments provider like PayPal to navigate through the complexity. PayPal recently commissioned Forrester Consulting to interview four large businesses using PayPal Checkout to quantify the online payment solution’s financial impact.
The webinar will share how PayPal Checkout helped a composite organization representative of interviewed businesses achieve:
- 136% ROI over three years2
- $75.2 million in benefits over three years2
- $43.3 million in net present value2
- Incremental profit from higher average order values, increased conversion rates, and improved customer retention
- Qualitative benefits, including expanded global reach, reduced fraud, and decreased downtime risk.
You’ll leave the session with better insight into how PayPal can help deliver customer experiences that will keep shoppers coming back — while helping to boost the all-important bottom line.
[1] Total Economic Impact is a methodology developed by Forrester Research that enhances a company’s technology decision-making processes, and assists vendors in communicating the value proposition of their products and services to clients. The TEI methodology helps companies demonstrate, justify, and realize the tangible value of IT initiatives to both senior management and other key business stakeholders.
[2] Forrester Consulting study commissioned by PayPal , “The Total Economic Impact™ Of PayPal Checkout,” Dec 2023. The composite business used as the basis for this study is a North America-based retailer with global operations and $5 billion in annual revenue. The average order value with traditional PayPal checkout is $77 and with PayPal Pay Later is $104. Individual results may vary.
