Intesa Sanpaolo promotes a data-driven culture with support from SAS^® analytics

As the digital age propels finance into new frontiers, it’s the mastery over data that distinguishes industry leaders from the followers. Analytics not only sharpens decision making but also fosters innovation, efficiency, productivity and an intimate understanding of all data. It is this data-centric approach that has enabled Italy’s Intesa Sanpaolo Group, one of the top banking groups in Europe, to grow its culture of analytics. Intesa Sanpaolo’s international presence further underscores data’s importance for navigating diverse markets and realizing potential in all the economies.

Massimo Modolin, Senior Director of the Management Planning and Control Department at Intesa Sanpaolo, is responsible for customer and contract management data oversight and its related methodologies. To understand how a data-driven culture and innovation generate value for Intesa Sanpaolo, we asked Modolin for some insights.