Successful design means creating something that is greater than the sum of its parts, explains Clive Grinyer, a consultant and former Head of Design at Barclays and Orange: Where we tend to keep dividing the physical and the digital, we should be merging them together, helped by the ubiquity of mobile devices.
Technology presents a world of opportunity for companies to reach customers in ever more personalised and relevant ways,but success depends heavily on the strength of customer experience design.
The report compares how creatives view a range of technology-driven opportunities compared to their peers working in other business functions.
