These turbulent times are changing the lives of consumers and businesses alike, reinforcing the need for public and private companies and organisations to become more customer-centric and experience-driven.

Adobe is focused on helping our customers remain well-positioned for business continuity, and to stay agile in today’s challenging times when things are quickly changing. Business continuity is not about a moment in time, it’s about adapting to the current environment and innovating as you go along. This may require rapid pivots to build your position of trust and to continue to gain customer confidence. One thing is certain, digital engagement will be among the most powerful assets in every organisation’s arsenal for responding effectively and decisively to this and future challenges.

To frame our point of view on business continuity, we have identified six key pillars to help you navigate potential changes needed in your digital experience strategy, and enable your business to manage customer experiences today and the future.