Over the last year retailers have faced unprecedented challenges. The need to rapidly adapt to shifting consumer trends has never been more evident. For retailers that get it right, there is a huge opportunity to emerge from the Covid-19 crisis in better shape than ever.

This Econsultancy/Adobe report is based on the responses of multichannel and online-only retailers to the 2021 Digital Trends survey. It explores the strategies and tactics being prioritised by companies in the retail sector, and examines differences between topperforming companies and those in the mainstream.

The report highlights how omnichannel strategies that embrace both digital interactions and traditional retail environments are crucial for success, and how organisations need an integrated technology that enables them to combine a growing range of data sources to form a single view of the consumer.