The pandemic has made eCommerce more critical to retailers’ business models than ever before. According to researchers, eCommerce penetration leaped forward by as much as 10 years in the first months of 2020. Retailers are responding with new omnichannel services like curbside pickup, contactless returns, and AI-powered personalized experiences.
Omnichannel retailers are also accelerating their move to the cloud. According to a Global Retail Industry Digital Transformation study by Fujitsu, about 39.8% of retailers surveyed are increasing their overall technology budget with 37.8% mentioning communication, networking, and cloud being the focus1.
But the cloud alone isn’t enough. To succeed, retailers must unify data from all their channels that may be scattered across point-of-sale, eCommerce, ERP, and other systems. Without integrating this data and making it available to applications in real time, it’s almost impossible to deliver a fully connected omnichannel customer experience.
Our eBook titled Building the Future of Omnichannel Retail explains how event streaming, an emerging technology for analyzing event data in real time, can make all the difference. You will learn how combining event streaming from Apache Kafka® and Confluent with Google Cloud can help you:
- Give customers a real-time view of their purchases from all your channels
- Adopt advanced personalization techniques powered by AI
- Make fulfillment more nimble and cost-effective
- Streamline eCommerce operations
Ready to start building the future of your retail business? Read the eBook today.
1Fujitsu: https://www.fujitsu.com/global/imagesgig5/DX-trends-global-retail-industry-2021.pdf
