This report examines the current market for enterprise customer data platforms (CDPs) and the considerations involved in implementing the software. This report answers the following questions.
- What trends are driving the adoption of CDPs?
- Who are the leading CDP vendors?
- What features do CDP vendors provide?
- Does my company need a CDP?
- How much does a CDP cost?
- How does a CDP differ from other systems that hold customer data?
The focus of this report is CDPs that are available as stand-alone services, and not embedded in a larger cloud application or part of a larger agency service offering. The report was prepared by conducting interviews with leading vendors and industry experts.