WisdomInterface
WisdomInterface

Customer Data Platforms: A Marketer’s Guide

April 12, 2021
1 min read

This report examines the current market for enterprise customer data platforms (CDPs) and the considerations involved in implementing the software. This report answers the following questions.

  • What trends are driving the adoption of CDPs?
  • Who are the leading CDP vendors?
  • What features do CDP vendors provide?
  • Does my company need a CDP?
  • How much does a CDP cost?
  • How does a CDP differ from other systems that hold customer data?

The focus of this report is CDPs that are available as stand-alone services, and not embedded in a larger cloud application or part of a larger agency service offering. The report was prepared by conducting interviews with leading vendors and industry experts.

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