How can marketing and sales align to drive more effective virtual selling results? This playbook will help you to gain a better understanding of the fundamental principles marketing and sales must have in place to enhance virtual selling operations and contribute to the bottom line. 

Download this playbook to learn: 

• How marketing can optimise its digital experiences to help drive leads and, more crucially, make effective measurements of its performance.
• The fundamental principles of how marketers can tie their digital activities to sales success.
• The inputs and outputs marketing will need to manage to uplevel Virtual Selling efforts.

This playbook is designed as a high-level guide. So, return to it as your program matures to ensure you’re staying on track.