A quick-start guide to growing your digital business.

For the retailer who lost the sale, the story could have ended differently if they’d had the flexibility to extend the shopping experience from online to offline. The phenomenon known as BOPIS – “buy online, pick up in-store” – has shown a year-overyear increase of about 130 percent, according to Adobe’s 2020 Digital Economy Index. The retailer who earned the sale had the right technology in place to stay on top of the BOPIS trend – and to adapt to even newer trends, like kerbside pickup. This made all the difference. Jasmine will remember how easy the whole experience was and, chances are, become a repeat customer.