While the promise of Artificial intelligence (AI) is exciting, it still needs to be balanced with human intelligence and sentiment. Customers don’t want their experience with brands to be completely machine-driven – they’re looking for genuine empathy.

So, forget the rise of the machines. Instead, think about the rise of customer-centric, data-driven marketing. A reality where our emotional and social intelligence can be augmented using the power of technology to deliver exceptional customer experiences.

If you get the balance right, AI will only make your marketing more human. With less time spent on mundane processes, you can devote more resources to creating content and experiences that speak to your customers’ needs and forge lasting relationships.

This guide explores the eight ways to be more human with AI.