Five ways brands are bringing commerce to their customers.
Like a fisherman on a lazy summer afternoon, they focused on creating the perfect bait. They updated store displays or added content to their websites and waited for customers to appear. They relied on advertising to drive traffic they hoped would convert into sales.
The bottom line for consumer brands? If you don’t bring commerce to your customers, someone else will. This eBook looks at five ways brands are reaching new customers by making commerce more accessible than ever before.