Sales has changed with how buyers and sellers interact, and the underlying technology used. This has profound implications on how organizations and their sales teams will win, retain, and nurture buyers moving forward.

To meet buyer expectations and boost revenue, leading sales organizations will go beyond simply hiring more quota carriers. In order to better compete, sales teams must revisit how they are using digital document capabilities to meet buyer needs.

Adobe commissioned Forrester Consulting to evaluate how digital document processes and tools support sales teams through an online survey with senior business and technology decision-makers from Sales or Sales Operations departments in North America and Western Europe.