A BRIEF INTRODUCTION TO THE SMART HUB CDP
Helping product & marketing teams to build brilliant experiences
The Smart Hub CDP is designed to drive brilliant experiences on all digital channels. It takes the core data management capabilities of a CDP, and layers on decisioning, predictive analytics, experimentation and orchestration.
Read the quick guide to discover:
- What is a Smart Hub Customer Data Platform?
- The role of analytics, decisioning and experimentation
- Why ‘Smart’ matters to get the most from your data
- Why ‘Hub’ unlocks value across all digital channels