In today’s constantly evolving B2B market, innovating to keep up with buyer expectations is key to success. For example, they expect relevant, accurate information on past and future purchases to be made available as and when they need it. As a result, B2B manufacturers and distributors are figuring out innovative ways to streamline their business and more and more are shifting to an ecommerce model.

At the end of 2018, WBR Insights and Magento surveyed 100 B2B organisations to find out more about the ecommerce challenges they are facing and the solutions being brought to the table. Find out the results, analysis and commentary, including:

• The 5 features that over 50% of B2B merchants have implemented on their websites
• The IT constraints most commonly faced by B2B manufacturers and distributors
• Areas of investment considered within B2B digital strategies
• Why managing sales via a single platform for B2B and B2C should be in digital plans