Many have observed that in 2020, time sped up. Years of digital transformation have been forcibly condensed into only a few short months. As B2B merchants and their customers shifted from working in offices to their guest bedrooms, home offices and dining room tables — the priorities of the entire commerce ecosystem rapidly shifted alongside them.
Data from the Adobe Digital Economy Index shows that since March, eCommerce volumes have been higher than peak holiday months with both new and loyal shoppers buying online more than ever before.
Read the report to find out about B2C features that B2B merchants want to adopt.