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Mettre le cap sur une expérience client d’exception

Bonnes pratiques pour guider vos équipes dans la transformation cross-canal.

Une fois que votre entreprise est prête et que vous avez en ligne de mire votre véritable objectif : l’expérience client, il est temps de naviguer dans des eaux inexplorées. Lorsque The Walt Disney Company a débuté son parcours cross-canal, par exemple, l’entreprise savait qu’elle allait rencontrer des difficultés à la fois techniques et organisationnelles et qu’il lui faudrait être attentive à la façon de les aborder. Mais en mettant en oeuvre de bonnes pratiques pour garantir sa réussite cross canal, à travers la création de centres d’excellence et une assistance externe notamment, Disney a pu dégager un taux de rentabilité interne de 100 % par le jeu de ses canaux marketing sortants et déployer des expériences client d’exception, au sein de ses parcs à thèmes et complexes hôteliers, et également en dehors.

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Who We Are

Xcellent Insights is a futuristic market intelligence firm, headquartered in New York, US that focuses on providing strategic market insights. We offer a plethora of data-centric research reports and consulting services to help customers expand and explore their business strategies, obtain clarity about current business trends and future development, and attain substantial growth. Our portfolio of services includes syndicated and custom research reports driven by end-to-end market research and market intelligence studies.

What We Do

We strive to offer the best market research and consulting services to our customers that will benefit them in making informed business decisions. We provide an extensive list of market research titles falling under various industry categories such as consumer goods, food, and beverages, automotive, healthcare, and chemicals, covering latest and trending market insights. Through our services, we aim to connect an organization’s goal with lucrative outcomes globally.

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