Case Study: How the Daily Mail Breaks Stories First
Nearly 650 Daily Mail journalists have been using Dataminr for News to break global and local stories in real-time as they unfold. Reporters receive real-time alerts from Dataminr’s more than 200,000 public information sources which include social media platforms such as Twitter, Reddit, IoT sensor data, audio transmissions, and the deep and dark web, just to name a few.
Donna Ogier, the Daily Mail’s Global Director of Platform Partnerships, stresses how the social media revolution has changed how readers consume news. The earlier a news organization breaks a story, the more likely it is to be the one shared by users on various social media platforms.
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