2020 was a year where digital experiences, from a production and consumption perspective, were thrust into the limelight. While the trend towards the digitisation of the buyer’s journey had already been started, the global pandemic accelerated this trend in ways that no one could have imagined.
Overnight, marketers shifted resources from large scale physical events into digital experiences and then readied themselves to have continuous and predictable methodologies to continue to build, drive and deliver digital experiences across the buyer’s journey for the rest of the year.