Best practices for navigating your teams through a cross-channel transformation.

Whether it’s navigating a ship around the globe or plotting your way through a successful cross-channel evolution, every journey worth taking requires effort. The journey to creating a customer-centric organization is no different.

Just as a captain charts a course to their destination and prepares the ship and crew, you need to prepare your organization as well. To become a customer-centric business and bring more of your various marketing efforts into closer alignment, it’s important to get organization-wide buy-in, secure the appropriate budget to fund the initiative, to understand your different audience segments and what they care about, and understand what features in a cross-channel marketing solution will best help you to reach your destination. If you’ve completed these steps, you’re ready to set sail with a cross-channel transformation.