Closing the customer experience gap

The 6 pillars of content operations excellence

Organisations with operations that are more mature and agile in this respect are three times more likely to outperform their key competitors in digital performance metrics (e.g., net sales, sales growth) and are more than five times more likely to meet or exceed customer experience (CX) targets. Therefore, understanding and managing the best practises associated with these operations is critical to ensuring an optimal customer experience that drives business growth.

Download this guide to best practises for managing content operations — to help you understand the end-to-end process from planning and creation to publishing and integration.