In just over a decade cloud has established itself as a primary driving force behind the global move towards digital business. It has had transformative effects across many sectors but the most significance impact is customers, large and small, who are adopting commodity cloud services in preference to restrictive and costly outsourcing and on-premise arrangements. Given its success, many traditional incumbents have embraced a ‘cloud-first’ strategy.

By adopting the migration of specific or all digital assets to the cloud, companies can unveil revolutionary results. This entails expediting mobility and innovation, revitalising ageing infrastructure, achieving global scalability, amplifying data-powered insights, and restructuring organisational models to foster enriched customer experiences. In our ebook, we describe the business and technical factors that encourage a move to cloud.