When the COVID-19 pandemic struck, many frontline employees – including store managers, shop assistants and fleet managers – were hailed as ‘heroes’. But how valued do they really feel at work? And how well do their office-based colleagues actually understand them?

To find out, we commissioned a new research study based on conversations with 1,600 managers in the UK, split equally between frontline and head office roles.

This research uncovered three major barriers preventing them from fulfilling their potential and as a result, 52% of frontline managers don’t feel valued by their business.