Drive CPG Revenue through Digitalized B2B E-Commerce Ordering
A key opportunity for CPGs with their high frequency store customer base is to increase the efficiency of product reordering. Unlike large retail chains, high frequency or independent convenience stores don’t have large IT teams or mature product reordering processes to monitor and replenish their stock levels.
Also because of the widespread territories of these stores, CPG manufacturers find servicing them in-person extremely expensive. This issue is compounded often by the lack of technology in this type of store. Typically, stock fulfillment relies on store owners and managers using slow, labor-intensive, and error-prone reordering methods such as product listings in catalogs, written orders, telephone ordering and emails.
Check out this guide to learn more about how much Imperial Supplies increased mobile purchases by adding Scandit-powered scanning to their ordering app.
