With both types of retailing on the rise, sellers seeking to expand their online and omnichannel sales face a choice. Do they use the brand-building power of DTC to cultivate and personalize their customer interactions? Or would it be better to leverage the reach of marketplaces to get their products in front of a larger audience of consumers? Perhaps it’s some kind of combination of both.

This E-book will provide decision-makers with a guide to choosing the right retail path and the interesting ways tax calculation comes into play within each model.