If you are working in the e-commerce space, you have probably seen the phrase “Headless Commerce” mentioned more and more frequently across different industry reports, opinion pieces and presentations. It is one of those topics which has both ardent fans, considering it a powerful solution to connect with an ever-increasing number of output channels and touchpoints, and doubters who consider it an unnecessary overhead.

Within this white paper we aim to further explain both the merits as well as the downsides of a Headless Commerce approach, focusing on the scenarios where the implementation of a headless structure can bring short- to long-term advantages to online retailers, while also taking into account that it is just one of multiple strategies to futureproof an e-commerce platform and omnichannel strategy.