This guide provides tips on how to filter through targeted solution marketing to make an informed, objective assessments when selecting the best commerce solution for you. Key points include:

• Finding a platform that is flexible, agile, scalable.
• The benefits of employing a single platform for all commerce use cases.
• Leveraging customer data for commerce strategies
• Employing an ecosystem of support.
• Focusing on long term value over the initial costs.

Every organization is at a different point in their ability to deliver frictionless shopping experiences that customers demand. Follow these guidelines to position your business for strategic growth.