Organisations are adopting hybrid headless CMSs because they want both the ease of the full-stack presentation control and the flexibility of a presentation-agnostic headless CMS to support the variety of digital experiences the business demands and consumers expect,” said Marci Maddox, research vice president, IDC’s Persuasive Content and Digital Experience Strategies programme. Organisations are recognising the value that the hybrid headless CMS brings to use one content source to publish across many digital channels.

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• Why Sitecore was named a Leader
• Why digital experiences require a modern CMS at its core
• The IDC MarketScape’s advice for technology buyers