Pivots made today will help you be stronger through this crisis and the next disruption.

This content should help us understand how companies have reacted to the pandemic, and how consumers have changed their behaviour—and what’s working for them. We’ll identify which trends are likely to last, and what are some best practices for managing the new reality.

The current moment is changing the way we interact with each other as individuals, as well as the way with businesses engage customers. For DX leaders in marketing and IT, the need to accelerate the move to digital has never been more pressing.

Best practices have been changing rapidly. The pivots we make today will help us to be stronger once this has passed and better prepare us for the new reality and future disruptions to how we work and engage with customers.