These Adobe – Marketo Engage features can help you deliver multi-channel campaigns, measure their performance, and get better results.
Today, all marketers are cross-channel marketers. Adobe – Marketo Engage is designed with this truth in mind. It has the tools you need to deliver behavior-driven multi-channel experiences, track your performance, and continually improve your results.
The Predictive Content capability in Adobe – Marketo Engage, powered by Adobe Sensei, uses behavioral data, location data, company data, and more to match the right content to the right people across web, email, and mobile channels.
The Predictive Audiences capability in Adobe – Marketo Engage uses AI to help get the right people to your webinar or other event— live or online—and to minimize opt-outs and unsubscribes. Embedded into existing Adobe – Marketo Engage workflows, it uses historical and real-time data to identify the contacts in your list who are more likely to register and to attend events. Real-time data insights empower you to change your event marketing strategy on the fly.
