‘Moments of truth’ are make-or-break instances along a customer’s journey that present a decision point. If executed well, the customer continues on their journey doing business with the brand; if executed poorly, it’s likely the customer will stop doing business with the brand. Each moment of truth is an opportunity for the brand to differentiate.
This detailed ebook breaks down and provides insight into the critical customer touchpoints within the Insurance and Healthcare industry. Readers will learn:
- A detailed understanding of the industry’s moments of truth
- Innovative ideas for improving the customer experience
- The effects on the market as customer touchpoints expand
- The traditional vs. new customer lifecycles
- How legacy technologies are holding brands back
- What new business disruptors are doing to embrace changing customer expectations
Download a copy of this wonderfully illustrated, industry-specific ebook by completing the form provided.