Webinars lend themselves to all kinds of communication activity. At ON24, we see three use cases that come up the most frequent: marketing, training and continuing education. Many organizations carry out all three.

The number of webinars a company delivers per year varies according to its audience, resources and business goals. There is no right answer — it’s the quality of the content, not the number of webinars you produce, that determines whether your webinar program is successful.

Serialized webinar programs with an established host and format is one method producers can use to increase webinar volume while reducing the time required to set up an event. Around half (54%) of those surveyed take such an approach, with a further 9% planning to do so.