Webinars now play a critical role in engaging audiences throughout the buying journey. Even the use of the term “webinar” seems outdated as companies use webinars to deliver events of every size and type, including: talk shows, awards ceremonies, news-style broadcasts, conferences, summits, roadshows, and more.
Download this report to learn how webinars are being promoted, how attendees are interacting with webinars, and how marketing practitioners like you can get more out of the experiences you create.