An Omnichannel Approach For Handling Unexpected Times

During the pandemic, with Greece in full lockdown, and Christmas peak period approaching the demand for Public MediaMarkt products skyrocketed. The number of orders tripled, and this sudden surge was impossible to be served from the existing courier service providers as this was the case for the whole market. All major players were dealing with fulfilment constraints and extremely high deliveries volumes beyond their capacity thus creating huge delays and backlogs.

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