SOCIAL CHANNELS: The Power of Messaging in Customer Service
Messaging can be so much more than just a communication
channel. With conversational business, brands are making it easy for customers
to take action and have their problems solved without leaving the messaging
interface. There are applications in every industry – from browsing product
recommendations to booking travel and restaurants to paying and checking out
with the tap of a button – all embedded within the conversation. Studies now
show that consumers are even willing to make purchases whilst using a chatbot
which indicates the integral role messaging will play in the future of retail.
Check out this report to know how the adoption of social channel messaging can
help to bolster customer engagement.