Your customers expect memorable moments at every brand touchpoint. And when you have websites, social pages, blogs, and mobile content to consider, it can feel impossible to deliver everything with quality and speed. That’s why 97% of marketers say producing enough content to meet their organization’s needs is their biggest concern. Yet, stitching together the systems, data and processes needed to manage content creation and delivery at scale across channels is a daunting task. And with today’s content personalization mandate layered on top of this work-stream, the daunting task becomes a full-blown crisis.
Incremental improvements in efficiency and scale with legacy tools are no longer a viable solution. New thinking and paradigms are called for, and nothing short of a marketing transformation built on a new class of systems and processes is needed.
In this guide, we’ll explore the case for this solution and explain how it can help you supercharge your marketing operations.