WisdomInterface
WisdomInterface
October 4, 2022
1 min read

The CPG Guys: Outcome-based customer journey marketing

The CPG Guys are joined in this episode by our own Dan Perez, SVP of CPG media solutions at Epsilon. In this episode, the experts answer pressing industry questions, like:

  • How Publicis Groupe’s acquisition of Epsilon creates synergy for clients, coupled with the addition of Citrus Ad.
  • Why our latest solution—verified purchase optimization powered on the IRI platform—means a better analytics engine for optimization.
  • How we measure success for our CPG clients, and what metrics truly matter when it comes to measurement.
  • How Epsilon can help brands retain their most loyal customers and keep them from brand switching due to price promotions.
  • Our key capabilities and data assets.
  • Why AI and ML is at the center of everything we do, and how we leverage the power of tech to analyze and forecast.

It’s a stimulating and fun conversation you won’t want to miss.

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    Who We Are

    Xcellent Insights is a futuristic market intelligence firm, headquartered in New York, US that focuses on providing strategic market insights. We offer a plethora of data-centric research reports and consulting services to help customers expand and explore their business strategies, obtain clarity about current business trends and future development, and attain substantial growth. Our portfolio of services includes syndicated and custom research reports driven by end-to-end market research and market intelligence studies.

    What We Do

    We strive to offer the best market research and consulting services to our customers that will benefit them in making informed business decisions. We provide an extensive list of market research titles falling under various industry categories such as consumer goods, food, and beverages, automotive, healthcare, and chemicals, covering latest and trending market insights. Through our services, we aim to connect an organization’s goal with lucrative outcomes globally.

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