Why Digital Is Your Bridge for Bringing Audiences, Marketing, and Sales Together
Marketers and salespeople obsess over digital engagement, metrics, and performance. But how much do they obsess over these elements and to what effect? Does digital engagement drive actual results, and are organizations getting all the information they can? Crucially, do audiences enjoy engagement on digital channels?
This report analyzes the results of our surveys, highlighting how audiences, marketers, and salespeople alike perceive digital engagement, personalization, and data usage.