The Journey To AI-Powered CRM
In January 2024, Salesforce commissioned Forrester Consulting to survey over 700 global business leaders for their take on succeeding with AI for CRM.
Read “The Journey to AI-Powered CRM” study to discover:
- How companies are investing in AI for CRM
- What’s blocking success with AI-powered CRM
- The importance of selecting a universal API management platform.
- Expert strategies to adopt AI, including data readiness