How Digital Engagement Has Changed and What It Means For Your Audiences.
Marketers and salespeople obsess over digital engagement, metrics and performance. But how much do they obsess over these elements and to what effect? Does digital engagement drive actual results, and are organisations getting all the information they can? Crucially, do audiences enjoy engagement on digital channels?
Read this report to learn how digital engagement has enhanced the customer experience and bridged the gap between audience’s expectation from digital experience and what sales and marketing teams deliver.