Marketers today have access to a variety of technology solutions that can be used to create a great customer experience. From interactive content hubs to dynamic personalization and account-based marketing solutions, we have more tools at our fingertips today than would have been fathomable less than a decade ago.

So what should B2B marketers do differently?

To answer that question, we’ve compared the practices of the top-performing marketers that achieved their goals with those who have fallen behind.