Why every business needs to start delivering customer experiences in real time.

You’ve just finished binge-watching your favorite show on Netflix. The credits start rolling, you get up from the couch, and suggestions for more shows pop up on the screen. One sounds great, so you sit back down and push play.

Few companies are better than Netflix at meeting their customers in the moment. Everything they do is data driven. They ingest more than 2 million data events per second and query more than 1.5 trillion rows per day to get detailed insights on what we’re watching, if we watched the entire show, and how far into the season we went. Most importantly, they have access to it all in real time and can put it into play at just the right moment.

That’s because great customer experiences happen in real time. Not days or weeks after a customer engages. When you can build a bridge between real-time insights and real-time action, you can deliver highly relevant experiences—right when your customers are ready to engage.