WHITEPAPER

Whitepapers are sales and marketing materials typically created for business-to-business marketing that entices potential buyers to learn more about a specific product, service, technology, or process. Among other categories of whitepapers, Backgrounders, numerically ordered lists, and problem/solutions are the three main categories. The audience will read the whitepaper because it informs the reader about a topic they are interested in. By promoting Whitepapers, WisdomInterface helps potential customers to learn more about the product, service, or solution and convince them to move forward in their buying journey.