“The virtual showroom complements our in-store multi-sensory shopping experience, providing inspiration for customers to create their dream kitchen and laundry and allowing them to see what appliances look like in a home setting,” said John Winning, CEO of Winning Group. “Customers can view and purchase the world’s leading appliance brands through hundreds of tagged products.”

Mattertags embedded in the company’s virtual showrooms include a highlight reel by brand for easy navigation, product and appliance technology videos to demonstrate the technology and functions, and recipe videos to provide customers with inspiration to cook for family and friends.